A young label wants to go to the top. Attico is the ambitious project of two Italian women designing dresses and robes. But how do you develop a style for two?
INTERVIEW ULF LIPPITZ
When the North meets the South of Italy, rationality clashes with hedonism – the biggest conceivable friction within a country. But sometimes, remembering southern Italians in Milan like Gianni Versace, it can turn into something unique. The success of Giorgia Tordini and Gilda Ambrosio, for example, is explained by their contrariness. Tordini is from Milan, Ambrosio is from Naples. At first, both appeared as style icons in the social networks, for two years they have been using their skill for sensual decadence to design their own fashion. They are aiming for the leap into the highest league, in a way the top floor of the fashion houses. Their label therefore carries the Italian name for Penthouse: Attico.
Signora Tordini, your father was a shoe designer in Milan. What did you learn from him?
Tordini: He has given me the sense of aesthetics and beauty, even though his professional expertise was largely limited to footwear.
Signora Ambrosio, your grandmother from Naples supposedly gave you some beauty advice.
Ambrosio: She’s my secret weapon in style matters. She taught me
that you have to explore limits and never be afraid of risks.
Their ideologies are quite different. How does that make itself noticeable?
Ambrosio: Giorgia is always looking for minimalist and more tailor-made garments …
Tordini: … and Gilda is more daring. She enjoys mixing styles. When we approach a new collection, it is this yin and yang that ultimately leads to its own aesthetic.
Is it just a cliché, or do you celebrate the impact of northern and southern Italy?
Tordini: Of course, we have very different views on what you can wear. Sometimes it happens that we do not like each other’s outfit, but on the other hand, it is precisely this difference that makes us stronger in our demeanor and allows us to appeal to more women.
Before you founded Attico, you were known in Italy for your streetstyle. How did you get the attention of the fashion world?
Ambrosio: For years we worked as stylists and consultants for different brands. This helped us to be invited to fashion shows – and to be noticed there. We
did not have a master plan on how to generate attention. This happened in a natural way. Today, we focus on being ourselves and wear clothes that make us feel good.
When did the desire to design clothes outweigh the need to style a look?
Ambrosio: When we realized that there was a gap in the market, for a certain style, which we often looked for in vain in other brands: feminine, inspired by vintage clothing and characterized by joie de vivre and ease.
The women at Fellini, the curves of the Bellucci … What is fascinating about the idea of the lascivious Italian woman?
Ambrosio: Fashion is enormously important to her. Whatever happens, Italians always want to look good.
What is important to you to achieve with a collection?
Tordini: colors. They are an integral part of the cosmos of Attico. The brand is said to be playful, it’s finally called “girls just want to have fun,” and that’s impossible without colors. Besides, we often work with velvet. This fabric has been with us since our first collection and has become a trademark of ours.