Innovation & Tradition

Ursula Vierkötter, KaDeWe Managing Director

It is the first spring of this new decade! And it’s a time of regeneration as the fresh, reviving air heralding the new season throws open windows, doors and new opportunities, and moves us in a new direction. This doesn’t mean that we ignore or cast aside what has stood the test of time and proven to be superior. On the contrary, innovation comes from a combination of tradition and inspiration. It’s what history has shown us to be true, and guides us into the future. And this is what our redesigned, advanced, easy reference shopping guide demonstrates, with its mix of current trends and new designs. ‘Classic meets the future’ was our slogan when we put together this collection. And, as with any new beginning, browsing through the pages could give you a big injection of energy.

Download Fashion book (PDF)