Diesel Apartment @ KaDeWe

Visit this unique apartment in the KaDeWe’s atrium and discover the world of Diesel over an area of 500 sqm.

Diesel presents its fabulous range of young, cool and fun lifestyle products in the biggest department store on the European continent until the 31st July.

In its appartment, Diesel reveals its autumn/winter 2010 preview collection and provides you with a fabulous shopping experience. Even changing rooms have been specially built for the appartment. Discover the inimitable denim and fashion collections, footwear, bags, underwear, glasses through to fragrances, the furniture collection Diesel by Moroso, lighting and lamp collection Diesel by Foscarini, olive oils from the Diesel Farm and the FIAT 500 Cabriolet by Diesel, launched just a few weeks ago. Even changing rooms have been built into the apartment. All products displayed can also be purchased.

Each room of the Diesel appartment is also recreated and displayed in the eleven KaDeWe shop windows, showing the various collections and humorous comments which are part of their BE STUPID campagne.

At 5pm on 6th July 2010 there was a house-warming cocktail for the Diesel Apartment in the KaDeWe. Guests in the apartment included Alexandra Neldel, Natalia Wörner, Franz Dinda and Ralph Herforth.

We look forward to seeing you.

R. Rosso and U.Vierkötter

Copyright: DAVIDS